We met at GoodLife Fitness in 2006 — Jamie was the fitness manager, and Jen had just started out as a Registered Massage Therapist. From day one, we worked well together — coaching, learning, and helping people move better and feel better. That early partnership turned into a marriage, a business, and eventually a family of six.
Jen focused on building her massage therapy practice, and in 2013, we took a leap and opened Whole Therapy, a multidisciplinary wellness clinic. Jamie came on full time in 2016, bringing his coaching, leadership, and heart for people into the business. We grew — fast — and by 2019 we’d opened a second location.
In 2021, we sold the second clinic, and by early 2023 we made the tough but clear decision to close the original flagship.
But our story didn’t stop there.
In the background, we were already building new things:
- Massage Mentor (2018) – Jen’s growing online platform for massage therapy students and new RMTs.
- SHSMcerts (2020) – Our joint project offering experiential learning certifications for high school students across Ontario.
Now, as we head into a new chapter, we're exploring everything from coaching and education to residential and commercial real estate. But through every pivot, the core stays the same: we build things together. We chase clarity, growth, and honest work. We are — truly — each other’s best dude.
This site is the hub for all our current and future projects. Whether you’re here to book a massage, learn a technique, bring a leadership workshop to your school, or just see what we’re up to — we’re glad you’re here.
